To realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google. Without even typing in a city or state, Google will serve up law firms that match your search query that are...
Local search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to...
If you’re actively engaged in law firm marketing, you should already know that Facebook has some staggering stats when it comes to audience and reach: 2 billion monthly active users worldwide (that’s 27% of all people on the planet) 83% of women and 78% of men use...
Can you believe summer is almost over and students are heading back to school? Already some local high schools have begun their fall semester. And college students will be back on campus soon. When I began my freshman year of college, I promptly purchased a...
Whether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party. Even if that party is a prospective client. And being a skilled negotiator not only takes practice,...
Is your law firm’s bottom line exceedingly slow to grow? Are you having problems getting new clients? Are your profits shrinking? Are you spending too much time on administration rather than on building your business? Then consider this: If you want something you’ve never had, you’ve got...